As in many consumption sectors, young consumers (post-1990 generation) are becoming the most powerful customer group in the field of home decoration. Based on findings, together with marketing, user research and design teams from China and Germany, JOMOO have drafted a masterplan to develop a series of compact and convenient sanitary products to fulfill the needs and wishes of a young generation.However, this can be a truly monumental challenge for any designer or innovator who should lay down former experience and cultural habits, observe, listen and understand the target group without any presuppositions but with empathy.
In further research, we found that among the young customer group, there is a large portion who are newly becoming parents. For young couples who grew up in a one-child society background, they face much more complicated situations and problems in daily bathroom life than previous generations, e.g. the children's toilet and bathing process is an extremely complicated and cumbersome operation. And as children grow up, the demands and problems will also change fast.
Based on the above findings, JOMOO painted out a user journey map of young families and started a divergent conceptual design phase. During the development process, we applied a series of methods and tools, continuous review, tests and improvements, in order to narrow the gap between concept and true user needs. This minimized misunderstandings due to personal preferences, cultural differences and empiricism.In this way, through the process of continuous divergence, shrinkage, and verification, design concepts are refined and realized. This summer at the KBC fair in Shanghai, JOMOO launched the new bathroom collection- GROW, which already got many preorders from our dealers. Furthermore, the collection won Japan's Good Design Award 2019 on October 2. We believe that our design will not only bring functional convenience and comfort for young families, but also show our care and love.
